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Skittles gets refreshing with Fire Brands’ New Skittles Drinks

Skittles gets refreshing with Fire Brands’ New Skittles Drinks

 As an official licensing partner of Mars Wrigley, Fire Brands is releasing its newest beverage innovation featuring the iconic flavors of SKITTLES®. Developed to introduce one of Gen Z’s favorite candies as a refreshing soft drink, SKITTLES™ Drinks are non-carbonated and bursting with the fan-favorite flavors of SKITTLES®. 

“This is an exciting expansion of our beverage portfolio,” said Raz Inserra, Director of Marketing at Fire Brands. ” At Fire Brands, we’re about flavor first. Each flavor has been carefully developed to taste like drinking a handful of SKITTLES®.” 

SKITTLES™ Drinks will be launching in small and large format retailers nationwide. This new flavorful innovation is available in a 14oz clear 100% Recyclable PET bottle in four popular SKITTLES® flavors; Original SKITTLES™ Drinks, Wild Berry SKITTLES™ Drinks, Tropical SKITTLES™ Drinks & Sour SKITTLES™ Drinks. This deal was brokered by Brand Central, LLC, the licensing agency representing Mars, Inc. 

For more information on SKITTLES and to keep up with future bran 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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