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Skittles gets refreshing with Fire Brands’ New Skittles Drinks
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As an official licensing partner of Mars Wrigley, Fire Brands is releasing its newest beverage innovation featuring the iconic flavors of SKITTLES®. Developed to introduce one of Gen Z’s favorite candies as a refreshing soft drink, SKITTLES™ Drinks are non-carbonated and bursting with the fan-favorite flavors of SKITTLES®.
“This is an exciting expansion of our beverage portfolio,” said Raz Inserra, Director of Marketing at Fire Brands. ” At Fire Brands, we’re about flavor first. Each flavor has been carefully developed to taste like drinking a handful of SKITTLES®.”
SKITTLES™ Drinks will be launching in small and large format retailers nationwide. This new flavorful innovation is available in a 14oz clear 100% Recyclable PET bottle in four popular SKITTLES® flavors; Original SKITTLES™ Drinks, Wild Berry SKITTLES™ Drinks, Tropical SKITTLES™ Drinks & Sour SKITTLES™ Drinks. This deal was brokered by Brand Central, LLC, the licensing agency representing Mars, Inc.
For more information on SKITTLES and to keep up with future bran