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Fred Rogers Productions Names Katie Huber Senior Director of Licensing

Fred Rogers Productions Names Katie Huber Senior Director of Licensing

Katie Huber joins Fred Rogers Productions as Senior Director of Licensing, positioning the iconic children’s media organization for further growth ahead.

Huber brings deep market knowledge that will provide additional capacity for new opportunities across the company’s portfolio.

In her role, Huber is charged with developing and executing comprehensive brand licensing strategies. She will work alongside Matt Shiels, vice president of business and legal affairs, and Micah Southwood, director of product development. This marks the first department expansion since the launch of the company’s acclaimed PBS KIDS series Donkey Hodie and Alma’s Way in 2021. Since then, Fred Rogers Productions has expanded brand offerings through partnerships in the toy, book, and music spaces, among others.

“With her extensive experience in helping to build robust brands and standout consumer products programs in the children’s entertainment space, Katie will be a great asset to our licensing team and the company overall,” said Shiels. “We are delighted to have her on board as she helps to extend the footprint of our properties now and well into the future.”

“I have fond memories of Mister Rogers’ Neighborhood from my childhood and am delighted and honored to now be a part of Fred Rogers Productions,” said Huber. “I am thrilled to help extend Fred’s legacy to new generations of children and their families.”

Prior to joining Fred Rogers Productions, Huber was Director of Retail & Ancillary Revenue at Palace Entertainment, a multiplatform entertainment company that operates water and theme parks across the U.S. Previously, she held various positions at The Walt Disney Company, most recently as Senior Manager, Global Merchandising – Disney Parks & Stores.

Before her time at Disney, Huber held multiple merchandising positions at Gap Inc. She holds a B.A. in Political Science from the University of Arizona.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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