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Seltzer Partners with Zippo as Exclusive Licensing Agent

Seltzer Partners with Zippo as Exclusive Licensing Agent

Seltzer Licensing Group announces its new partnership with Zippo Manufacturing Company as its exclusive licensing agent. Zippo Manufacturing Company is a leading global manufacturer and distributor of the iconic, patented windproof lighter and other outdoor products, including heat banks, hand warmers, fire starters and hand tools among others. Seltzer Licensing Group will be focused on extending Zippo’s equity in Fire, Heat, Cooking and Light into adjacent consumer products within the outdoor space, such as patio heaters, firepits/fire-tables, LP tanks, grills/grilling accessories, log sets and the like. 

Violet Snyder, Associate Vice President, Global Licensing for Zippo, comments “We’ve chosen Seltzer Licensing because of their strategic approach, industry expertise and strong reputation within the brand licensing industry. We are thrilled to be working with Seltzer Licensing to grow the Zippo Outdoor licensing program.” 

“We are fired up! What a delight to be able to represent such an iconic, respected brand like Zippo. We look forward to securing best-in-class partners for these open categories as we build upon the Zippo outbound licensing program”. -Stu Seltzer, president of Seltzer Licensing Group. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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