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Brandgenuity Signs as Exclusive Global Licensing Agency for Nissan Motor Corporation

Brandgenuity Signs as Exclusive Global Licensing Agency for Nissan Motor Corporation

Brandgenuity has been selected as the exclusive global licensing agency for Nissan Motor Corporation, a leading global vehicle manufacturer of on- and off-road driving excitement. Brandgenuity will manage and accelerate growth across the current licensing program for Nissan’s beloved brands, including iconic sports cars (Z, GT-R, Skyline), innovative electric vehicles (Ariya, Leaf) and Nissan Motorsport (NISMO) around the world. The agency plans to expand its operations beyond the US, Europe and Hong Kong and will open an office in Japan.

Nissan’s extensive range of vehicles and legendary nameplates embody its pioneering spirit of empowering mobility through innovative technologies, advanced design and uncompromising performance. In December 2023, Nissan marked 90 years of passion and innovation driven by their DNA to “do what others don’t dare to do.” In 2024, NISMO will celebrate its 40th anniversary.

“We are honored to work alongside Nissan on this game-changing global licensing assignment as they steer towards a new phase of licensing,” said Teri Niadna, Managing Director, Brandgenuity. “Nissan stands for “Innovation for Excitement,” and we will bring that same approach to unique, innovative and enriching licensed products for passionate fans everywhere.”

Japanese car culture is one of the most popular car scenes in the US and it continues to grow1, with Nissan at the forefront. Its iconic cars have been featured in video games and movies for decades, bringing the unmatched excitement of driving to Nissan fans around the globe.2

“We are thrilled to partner with Nissan, a leader in the lifestyle automotive space and among Japanese car enthusiasts,” said Jay Asher, Partner at Brandgenuity. “We are excited to develop new partnerships for this world-class brand and we plan on expanding our global operations to open an office in Tokyo in the near future.”

Brandgenuity will extend Nissan and its key brands across lifestyle, collaborations, interactive, collectibles and more, leveraging iconic and inspiring design and thrilling brand elements into innovative products and categories.

For licensing opportunities, contact Brandgenuity at

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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