Brand Central signs collective of Bored Ape NFT owners for consumer products: Bored of Directors.
A collective of over 10+ Bored Ape Yacht Club NFT have announced they banned together to forge a collective of like-minded Apes titled the “Bored of Directors.” The collection of Bored Apes is a great representation of the brand with different images, personalities and graphics and the collective plans to bring more Bored Ape owners on board as the brand grows. Although the brand is not affiliated with Yuga Labs and does not include the official Bored Ape Yacht Club brand, logo or any affiliated marks, the Bored of Directors and their respective Apes’ likeness can be used and manipulated as necessary for consumer products.
Owners of Bored Ape Yacht Club NFTs are free to create projects using their individual Apes and owners are granted the right to create derivative works for commercial purposes.
Brand Central is extremely excited to bring to the licensing industry a collective of over 10+ Bored Ape NFT’s to create a cohesive brand and package of Ape characters to be licensed across all product categories. The collective is not the first-time that owners have used their Bored Apes to create brand extensions such as the recent BAYC themed Burger Joint “Bored and Hungry.”
Brand Central is partnered with the brand collective NFIP Holdings, LLC, to bring the 1O+ NFTs to life in multiple categories including figures, plush, apparel, accessories, food & beverage, beer & spirits, snacks and confections, drinkware, barware, gifts & novelty, stationery and more. “We have been waiting for the right time and partner to utilize the IP rights that were granted to us when we purchased our Bored Apes and Brand Central was the perfect agency to lead this initiative as they are experts in launching cutting edge, must have pop culture brands from Ninja to Full Send” said Jamie George, owner of Bored Ape #8519 and co-founder of NFIP Holdings.
“For all those licensees and retailers looking to get in on the NFT phenom led by the original Bored Apes, we have assembled it into one turnkey package. The time is now.” said Ross Misher, CEO of Brand Central.
This collective and The Bored of Directors brand is not affiliated with Bored Ape Yacht Club.