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Sanrio and Tokidoki Announce New Digital Game

Sanrio and Tokidoki Announce New Digital Game


Sanrio and tokidoki, the global pop-culture brand famous for its larger-than-life characters, are announcing the release of their new digital game in collaboration with Bitbuu Games by Mars1982 Ltd. Bitbuu Games by Mars1982 Ltd is a successful designer and developer of a wide range of video games across multiple platforms using 3D, 2D, augmented reality and virtual reality. Sanrio and Tokidoki decided to collaborate on a video game to give their fans a new, entertainment-based experience.

The tokidoki x Hello Kitty Globematcher game, brings the iconic partnership together for the first time in a hyper-immersive new game designed to meet the international game market standard and due to be released in early 2020.

It will first be released worldwide on Google Play and iOS. After this it will be available on other online platforms: the Apple Store, Google Play, Amazon, Apple TV and Google TV. The game will be available for smartphones and tablets. It is suitable for children aged 4, up to adults of any age.

The game involves solving puzzles of increasing difficulty and unlocking access to different planets as players reach new levels. Players can play alone or invite friends to join them, sending them gifts or competing to see who gets the best score. There’s also a rewards system to gain more gameplay or more opportunities to progress.

In close collaboration with Sanrio and tokidoki, Bitbuu developed and carefully constructed every element of the game – from art direction and layout to game play and rewards.

The game has already received a strong response from a specially selected group of players. It is now at soft launch stage. A full global launch on all major platforms will follow soon.

Cristian Salaris, CEO, Bitbuu, says: “We were honoured and thrilled to be chosen to develop the longstanding tokidoki x Hello Kitty consumer products collaboration into a game.  We’re sure fans of both the iconic Sanrio and tokidoki brands as well as the tokidoki x Hello Kitty collaboration will love this enchanting and immersive new game.”

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