Capacitor Studios Partners with Cosmic Kids
Kids/family focused Capacitor Studios is partnering with leading YouTube channel and health & wellness brand, Cosmic Kids, to develop a TV/OTT series focused on engaging children in yoga, mindfulness, and relaxation at home and in classrooms.
Spearheading Capacitor’s development are Emmy and Kids Choice nominated showrunner Scott A. Stone of Stone & Company and former Nickelodeon EVP of Live Action & TV Movies Bronwen O’Keefe.
Since launching in 2012, Cosmic Kids has reached millions of young kids via interactive yoga videos, guided meditations, and mindfulness exercises that teach physical and emotional skills and emphasize strength, balance, confidence, and self-awareness. Cosmic Kids also provides teacher training programs, bringing its unique, yoga-based educational methodology to thousands of schools worldwide.
Recently the brand has experienced a massive spike in its YouTube viewership numbers with an average of over 30m new monthly video views and over 250,000 new monthly subscribers due to the ongoing COVID-19 crisis, as families are turning increasingly to online educational tools. The digital sensation has also generated press coverage in The Wall Street Journal, New York Times, NPR, LA Times, Huffington Post, USA Today, and Vanity Fair, all of which have hailed Cosmic Kids as a must-have tool to keep kids healthy, calm, and entertained. NPR quoted Amor’s message to parents who are worried about excessive screen time while kids are quarantining: “It means they stay active. But it’s sort of healthy screen time. They’re doing mindfulness techniques and breathing exercises and relaxations. Kids need that sense of feeling safe and calm and no need to panic.”
The new TV/OTT project, which is being fast-tracked by Capacitor, will take kids on exciting yoga adventures and help them overcome challenges through movement and mindfulness. The series will take a hybrid live-action/animation approach, featuring Cosmic Kids host Jaime Amor alongside integrated animated characters and an interactive set.
“We are thrilled to team up with creators Jaime and Martin Amor to introduce this incredible, ground-breaking property to a wider, global audience. Parents and teachers have reported tremendous improvements in kids’ focus and empathy after engaging with the series; and this type of fun, forward-thinking children’s programming is especially vital in today’s world” states Capacitor CEO Paul Hanson.
In addition to developing and producing the TV/OTT series, Capacitor will help Cosmic Kids to scale the brand in other ways.
“We love the Capacitor team – they are super-creative and have the credibility and experience to help us take Cosmic Kids to the next level. It’s always been our goal to make physical and mental wellness fun for kids; with Capacitor by our side we can now create positive change at genuine scale,” said Jaime and Martin Amor of Cosmic Kids.
O’Keefe added “You can’t underestimate the value of the empowerment kids feel from strengthening their bodies and their minds. The fact they can have fun while doing so, anytime, anywhere, is what makes Cosmic Kids so special, and that is sure to resonate with TV/OTT platforms.”
Entertainment company Capacitor Studios recently announced two new projects as part of their growing slate of family and animation films and TV projects: the animated series based on the global toy brand, Feisty Pets, and live action/animation hybrid feature film based on the designer vinyl toy phenomenon, Kid Robot.
