RI X Barbie Just be EXTRA! Collection Drops
Barbie and street retailer River Island have announced they have again teamed up to launch another fashionable kidswear collection launching on8th March.
The brand-new collection is inspired by the Barbie EXTRA bold statement fashion dolls, with a range of apparel that includes playful and over-the-top slogan t-shirts, iconic matching lounge sets and much, much more.
As the most inclusive doll line in the world, Barbie has evolved into a pop-culture icon and served as a muse to the fashion world for decades. This new collection gives girls the chance to show off their style with Barbie. The ‘Just Be EXTRA!’ collection marks the second collaboration for the brands, following the sell-out success of their first partnership.
River Island says: “Let your little girl reach for the stars and rock her own unique style with our second RI X Barbie™ collection. Being a girl has no limits and neither do her clothes. More is always more! Encourage her EXTRA in playful and over-the-top slogan t-shirts, iconic matching lounge sets and much, much more.”
The collection campaign includes an influencer takeover on River Island’s social channels.
Barbie x River Island will launch on 8th March and will be available in 67 stores and online. The range is aimed at girls aged 3-16 years starting from RRP £15.