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Gaming Hardware Developer Hyperkin Announces Partnership with Kraft Heinz

Gaming Hardware Developer Hyperkin Announces Partnership with Kraft Heinz

Hyperkin has announced they will be partnering with Kraft Heinz to produce snack-related gaming accessories, utilizing the most popular snack brands that have been nourishing dedicated couch warriors for decades. Now gamers can truly represent their favorite go-to foods like BAGEL BITES®, HEINZ® condiments, KOOL-AID®, LUNCHABLES®, KRAFT® MACARONI & CHEESE, OSCAR MAYER®, VELVEETA®, and KRAFT DINNER® (KD to our Canadian brethren) at their battlestations or on the go. The deal was brokered by Kraft Heinz’s licensing agency, Brand Central. 

Hyperkin is a Los Angeles-based video game hardware developer, known to make unique and nostalgic products for both retro and modern gamers. Recently, in collaboration with Xbox and 343 Industries (Halo), Hyperkin released three updated versions of their replica of the Duke, the original Xbox controller. Hyperkin’s collaboration with Kraft Heinz is a monumental landmark, as it is the first time a gaming company will be releasing a line of products – widely available on the market – dedicated solely to gamer-friendly foods. 

Details on the upcoming product line are coming soon. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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