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Rainbow’s Mermaid Magic to Debut on Netflix in August

Rainbow’s Mermaid Magic to Debut on Netflix in August

Scheduled for release on August 22, the new Kids animated series Mermaid Magic is the latest offering from multi-award-winning creator and director Iginio Straffi (Winx Club) and Emmy Award-winning animation studio Rainbow/Bardel (Rick and Morty, The Dragon Prince).

Rainbow Studios, well known for its exceptional animation and creative storytelling, announces  the upcoming release of the new animated series “Mermaid Magic” coming soon on Netflix globally this August.

With a high production budget and a vast pool of artistic talents, the show is set to push the boundaries of animated television shows, offering stunning visuals and an immersive underwater world.

The series is brought to life by a powerful production team, ensuring top-notch quality and an engaging viewer experience. Created and produced by Iginio Straffi, the visionary creator behind the globally renowned “Winx Club”. Acclaimed head writers Rich Burns and Nancy Cohen  known for their work on “Spirit Riding Free” are bringing depth and hearts to every episode, and Guy Bar’ely, the esteemed showrunner of Minions and Kung Fu Panda, whose expertise guarantees a show that’s as dynamic as it is entertaining.

Mermaid Magic immerses us in the underwater world of Mertropia to follow the adventures of  fearless Princess Merlinda and her inseparable friends Sasha and Nerissa. These  warrior mermaids embark on an epic journey to the surface world to battle the wicked pirate Barbarossa, who is draining the ocean’s magic.  The series has a dazzling blend of  magic,  action, humor, and emotion. It also shines a spotlight on crucial issues like ocean conservation.

“Mermaid Magic is a show that pushes the boundaries of animation quality for TV. Every frame is crafted with meticulous attention to detail, creating a visual feast that truly brings the underwater world to life. This show is not just about stunning animation; it is about compelling storytelling. Our characters are richly developed and their journeys are both relatable and inspiring. We’ve woven a narrative that captives audiences of all ages”.  Commented Iginio Straffi, Creator and Founder of Rainbow . “Mermaid Magic is a perfect blend of breathtaking visuals and strong, emotional storytelling. We can’t wait for audiences to dive into this magical underwater adventure with our mermaid warriors”.

The first season of Mermaid Magic is scheduled for release in summer, and a robust licensing, marketing and digital campaign is already underway.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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