Puma Launches Frida Kahlo Collection
PUMA has partnered with the Frida Kahlo corporation and OEG Latino to launch the PUMA x FRIDA KAHLO collection in honor of the iconic Mexican painter, it has been announced. The PUMA x FRIDA KAHLO collection elevates style and purpose through technical designs and powerful mantras.
Frida Kahlo is part of the new Female Artist Series by PUMA, an initiative celebrating equality and empowering the voices of female artists. Always challenging norms, Frida Kahlo channeled personal struggles into art and self-confidence, making her one of the most inspirational changemakers in history.
Through the PUMA Artist Series, PUMA is creating a new dimension to the She Moves Us campaign by creating products with purpose in partnership with legendary and rising artists.
The PUMA x FRIDA KAHLOcollectionwill be available at PUMA.com, PUMA stores and select retailers globally starting Summer 2022.