Krew and Warren James Expand Lifestyle Brand
Warren James, the exclusive merchandising firm specializing in product, brand, website and activation development for the world’s most innovative creators and properties, has announced an expanded partnership with KREW, the leading creator group. Alongside Warren James, KREW developed KREW DISTRICT, a multi-million dollar lifestyle brand, in 2020. Their latest collaboration elevates the existing line with even more plush toys, apparel and accessories for fans. KREW will also take an equity stake in Warren James.
“As creators, KREW has fostered one of the world’s most highly engaged fan bases,” said Kevin Ramsey, Co-Founder and CEO of Warren James. “Leaning into our passion, expertise and the expansive opportunities available to content creators within the licensing industry, our collaboration offers dedicated fans the opportunity to immerse themselves in KREW’s interactive world through thoughtfully crafted premium products.”
Bringing lifetime value to fans, Warren James produces high-end apparel to molded plastics, leather goods, jewelry, plush, electronics and more to align with partners’ stylistic ethos. The latest collection with KREW emphasizes the company’s value in collaboration and the thoughtful curation of branded plush toys, apparel and accessories with the TEDDY DISTRICT, KREW SWEETS, COLOR BLOCK ME, GIVE ME SPACE, ONE OF US and HOLIDAY collections. The original 2020 offerings featured 20 different categories of products, including the KREW DISTRICT JOGGERS and the KREW TEDDIES ALLOVER PATTERN SLIDES, which routinely sell out.
“Following the success of our 2020 collection, the expansion of our line with Warren James was a no-brainer,” said KREW. “We’ve always been a hands-on group and the behind-the-scenes collaboration with Warren James has given us the space to expand our creativity and connect directly with our fans.”
KREW, a team made up of five siblings, has experienced massive success as gaming and content creators, generating a global audience of passionate fans. With five channels on YouTube and a group channel for their travel vlogs, live streams and gameplays, KREW has amassed over 13.7 million YouTube subscribers. The team recently celebrated a two million download milestone with their hit food based game, KREW EATS.
KREW is repped by CAA, who brokered the deal with Warren James, and Dolphin Entertainment (Shore Fire Media / B-Hi Impact) for publicity.