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PlaySide Studios and MGM to Launch All New Mobile Game Based on Legally Blonde Feature Films

PlaySide Studios and MGM to Launch All New Mobile Game Based on Legally Blonde Feature Films

PlaySide Studios (PlaySide), an Australian-based video game developer, has signed a deal with Metro Goldwyn Mayer Studios (MGM) to develop and publish a first-of-its-kind Legally Blonde themed mobile game based on the studio’s iconic feature films Legally Blonde and Legally Blonde 2: Red, White & Blonde.  The game will be free-to-play on iOS and Android mobile devices, making it accessible to consumers across the globe.   

The all-new game will combine puzzle and choice-based narrative mechanics with the empowering themes and positive messages of the Legally Blonde films.  The result will be an immersive mobile game experience that allows players to tell their own Legally Blonde story.  

MGM’s box office smash, Legally Blonde, continues to resonate with new generations of audiences today, and remains as relevant as ever. In celebration of the first film turning 20 in 2021, MGM is building out a licensing line around the movie’s key tenets—empowerment, education, humor and pink fashion of course! Additionally, Mindy Kaling and Dan Goor have signed on to co-write the script for Legally Blonde 3, which will see Reese Witherspoon reprise her role as the beloved Elle Woods in 2022. 

Collaborating with MGM to publish the Legally Blonde game marks a significant moment in PlaySide’s company history as it represents their first movie-based brand licensing agreement for a mobile title developed internally. 

“PlaySide’s CEO, Gerry Sakkas said “This is a historic occasion for PlaySide. Since the Company was founded, I have always wanted to license a major Hollywood brand for the development of a mobile title. I couldn’t think of a better partner in MGM, an iconic Hollywood studio with a rich 90-year history of premier movie titles, it’s truly an exhilarating time for PlaySide.”

Robert Marick, Executive Vice President, MGM Global Consumer Products & Experiences, said, “Legally Blonde is one of those iconic and inspirational brands that continues to appeal to new generations of fans around the world. We are thrilled to partner with PlaySide Studios to bring these trailblazing films to mobile devices, and offer consumers a new way to interact with one of our most cherished characters, Elle Woods.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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