Oddbods Launches at Zeeman in The Netherlands
One Animation’s preschool brand Oddbods is heading to apparel retailer Zeeman this month. Across its 500 stores in the Netherlands, Zeeman will launch an Oddbods kids’ hosiery range created by The Cookie Company which features socks and homeboots.
To celebrate the launch, Zeeman will host geo-targeted social media posts highlighting the new Oddbods products, and also promote the range via its website and consumer communications.
Rob Spindley, SVP Business Development at One Animation, said: “Oddbods has a strong global broadcast presence and a rapidly growing fan-base in the Netherlands. We’re very excited to build upon this success and see Cookie Company’s colourful and eye-catching range of Oddbods products launch at Zeeman – we’re sure it will be a huge hit with fans and also make an ideal gift this Christmas.”
Sabine Hulsman, MD at The Cookie Company Group, added “The Cookie Company Group is so thrilled that Zeeman acknowledged the power of the Oddbods brand and is not missing out on the hottest YouTube brand for kids ever! Online content is the future and together with our customer Zeeman, we are on it!”
Oddbods is available in the Netherlands on Netflix, Amazon Prime Video, Boomerang, Nickelodeon, Google Play and iTunes. The series also garners impressive YouTube figures in the market with over 11 million minutes of content a month being watched on the platform, reaching 40.9% of all kids aged 2-6 in the Netherlands. The existing local consumer products programme also includes Speelgoedland, Texco, Ben Veldkamp and DP Factory.