MOONBUG ENTERTAINMENT CONTINUES EXPANSION OF THEIR LICENSING AND MERCHANDISE TEAM WITH TWO NEW SENIOR APPOINTMENTS
Moonbug Entertainment has announced the appointment of Janice Lam as Global Hardlines Director, Consumer Products and Helen Genia as Global Hardlines Director, Consumer Products both managing a portfolio of hardlines licensees. These two newly created roles come as a result of Moonbug’s Licensing and Merchandising team’s expansion. Both roles report to Duncan Tate, Global Head of Hardlines, Consumer Products.
Janice Lam appointment
In the newly created role, Janice is responsible for managing global master toy and hardlines licensing partners, predominantly based out of North America, as well as identifying and driving new opportunities. She will work across all Moonbug properties including: Cocomelon, Blippi and Little Baby Bum.
Prior to Moonbug, Janice was Vice President, Licensing, North America at eOne where she was integral in the strategic growth and expansion of global hit brands’ licensing business, across all toys, games and publishing. eOne was acquired by Hasbro in 2019. At Hasbro, Janice was appointed Senior Director, Licensing and managed a team delivering year over year revenue growth across their softlines and collaborations portfolio. Prior to her tenure at eOne and Hasbro, Janice held key licensing executive roles at the BBC, Zodiak and Chorion with 15+ years licensing experience across global entertainment and lifestyle brands. Janice was a Women in Toys, Licensing and Entertainment – 15th Annual Wonder Woman Awards finalist in the Licensing category.
Janice Lam, Global Hardlines Director, Consumer Products at Moonbug Entertainment, comments; “Moonbug’s licensing and merchandise team is going from strength to strength and I am honored to be joining the team at such a key time in their expansion. I am looking forward to working with our existing and future partners to create everlasting memories for our fans and bringing our much loved IP’s to preschoolers and families across the Globe through new and innovative product lines.”
Helen Genia appointment
In her newly created role, Helen will be responsible for overseeing all regional and global EMEA based partners, as well as identifying and driving new opportunities. She will work across all Moonbug properties, including hit brands such as CoComelon, Blippi and Little Baby Bum.
Helen has extensive experience in the lifestyle, entertainment and toy sectors and has a broad spectrum of disciplines from licensing through to product development, brand and channel management, as well as extensive knowledge of European and Global markets. Prior to Moonbug she worked for Mattel for 8 years, most recently holding the position of Head of Licensing UK, Europe, Middle East & Russia and Hardlines EMEA, where she was responsible for the licensing business. Prior to Mattel Helen was at Hasbro Europe for 18+ years where she held a variety of roles across different business segments.
Helen Genia, Global Hardlines Director, Consumer Products at Moonbug Entertainment, comments; “I am extremely excited to be joining such an innovative company at the forefront of the children’s entertainment sector. I am looking forward to working with the team and our partners in order to create high quality, innovative and relevant products that will allow children across the Globe to interact with their favorite characters and expand their imagination.”
Duncan Tate, Global Head of Hardlines, Consumer Products at Moonbug Entertainment, comments; “Both Helen and Janice have a wealth of relevant experience and expertise that I am confident will be invaluable for the growth of Moonbug’s Consumer Products business. Their roles will play a key part in our continued rapid expansion. I am very much looking forward to working with them both at such an exciting and important time in the Moonbug journey.”
Moonbug specializes in creating and acquiring IP and turning it into global entertainment franchises, by rapidly scaling the brand using data to increase and enhance the content, distribute broadly across Moonbug’s vast global distribution network, and creating new avenues for interaction through licensing and merchandising, original productions, and brand partnerships.