Moonbug Brings New Collection to George at Asda
Moonbug Entertainment, a subsidiary of Candle Media, announces a new fashion collection for infants with UK retailer George at Asda, inspired by the global hit kids’ show CoComelon. The “My First CoComelon” collection hit stores and online this week and includes a pyjama set and a sleepsuit featuring the CoComelon characters and melon from the show. This launch will support Moonbug’s growth in the new-born and infant category as they celebrate the littlest of kids with its first branded products.
The “My First CoComelon” collection was developed in collaboration with Blues Group, a licensee well-known for its high-quality infant products that parents prefer and trust. To support the release, Moonbug launched a three-week marketing campaign that includes social media, influencer relations and inclusion in the CoComelon magazine.
“Launching this product line will strengthen our connection with fans and provide fun and comfortable fashion for more children,” said Francesca Gianesin, Head of Consumer Products & Experiences, International at Moonbug Entertainment. “It’s important for us to reach families with kids across different ages with our fashion and product launches, and we are excited to have a great partner in ASDA, which has been a trusted retailer of families for years, for our first infant collection.”
“CoComelon is a much-loved children’s TV show and one that many families will know so well given its ongoing success. It’s fantastic to be part of Moonbug Entertainment’s expansion into infant clothing with its new ‘My First CoComelon’ collection. We can’t wait to bring this to our customers as we know it will really resonate with those with young families.”