Monopoly Lifesized London winner of the Best Location-Based Entertainment Award
Monopoly Lifesized, of The Path Entertainment Group and Hasbro, won the Best Location-Based Entertainment Award at The Licensing International Excellence Awards, it is announced. The awards were officially unveiled in Las Vegas where Monopoly Lifesized were announced as one of 25 winners from 165 global finalists.
The award for Best Location-Based Entertainment returned to the ceremony this year to recognise innovation across location-based brand extensions after significant periods of global lockdowns.
The ceremony brought together industry executives from around the world to celebrate the best of the global licensing industry. CEO David Hutchinson, Head of Development Julia Posen and Creative Producer Tom Beynon were all in attendance at the World Licensing Conference in Las Vegas to accept the award on behalf of The Path Entertainment Group.
This is a significant milestone with this international recognition coming within one year of the doors opening to Monopoly Lifesized on Tottenham Court Road in London.
CEO of The Path Entertainment Group David Hutchinson says, “We are absolutely thrilled that Monopoly Lifesized won the Best Location-Based entertainment award at the Las Vegas World Licensing Awards. It’s a huge testament to our amazing team and partners – who took this concept from idea to a 27,000 square foot landmark attraction in the centre of London – to be receiving this award. We are very grateful to our partners, Hasbro, for believing in our vision and supporting us with one of their most iconic brands. The Path Entertainment group is paving the way to bringing audiences closer to their favourite brands in thrilling new entertainment concepts – and we’re thrilled our ambition has been recognised alongside such distinguished and brilliant companies and concepts across the world.”
“I could not be prouder of the Hasbro Location Based Entertainment Team and The Game Path Entertainment Group on winning this award,” said Matt Proulx, Vice President of Location Based Entertainment at Hasbro, Inc. “Creating this experience was a labour of love, but the final product truly embodies the Monopoly brand with its cheeky humour and competitive nature. What was done with Monopoly Lifesized is exactly what we continue to strive for with our Location Based Entertainment business: bring our popular brands to life in a way that invites play, fun and friendly competition all while building lasting memories.”