MIPCOM: Mediawan Kids & Family and Chefclub announce a partnership
Chefclub Adventures is one of the 5 projects selected for the MIP JUNIOR Project Pitch.
Chefclub, a global food-themed production studio and entertainment brand, and Somewhere Animation, the label dedicated to 2D animation of Mediawan Kids & Family, a world leader in the youth audiovisual segment and producer of The Little Prince, Robin Hood – Mischief in Sherwood and Miraculous -Tales of Ladybug and Cat Noir (co-produced with ZAG), announce the launch of Chefclub Adventures, an animated comedy series based on the notion of “eating well”. Aimed at an upper pre-school audience of children aged 4 to 7, the 52-episode, 11-minute series is based on the phenomenon brand Chefclub, the online digital cooking universe that garners 2.5 billion views each month worldwide, 390 million views each month in France, 1 billion views each month in the U.S. and 110 million subscribers worldwide.
Founded in 2016 in Paris by the three Lang brothers, Chefclub has become a reference in online cooking learning for young audiences by making it accessible, fun and entertaining. Building on this outstanding expertise, Somewhere Animation and Chefclub are taking the experience one step further by creating original animated stories around the iconic characters of its universe and the desire to transmit and learn the notion of “eating well”, “homemade” and inspire budding little chefs, all while having fun. Ross Hastings (Mush Mush, Thomas & Friends, Bob the Builder) will be the lead writer for the project.
Chefclub Adventures follows the adventures of real-life foodies, Chef Maurice and his friends Lola, Carlton, Colette, Elvis and the Kikitos, as they travel the world in their Chef-mobile in search of surprising and unique ingredients tofill their incredible recipe book. Along the way, they discover the true recipe for growing up together: knowing how much fun cooking is and learning how much it involves sharing, friendship and family!
Chefclub Adventures will be accompanied by digital content produced by Chefclub and bonuses to be shared on the series’ partners’ platforms with filmed and original step-by-step recipes that are healthy and in season.
The series will be distributed in France and worldwide by Mediawan Kids & Family.
“We are delighted to partner with the French start-up Chefclub to offer children a new approach to cooking. The Chefclub Adventures series aims to make eating well fun and joyful. With Chef Maurice and his gang, viewers will discover the richness and diversity of ingredients in world cuisine. The digital media Chefclub has developed a unique edutainment expertise which, combined with the know-how of Somewhere Animation, will allow us to create a series that is as engaging as it is impactful”, declares Julien Borde, Director of the Television Division at Mediawan Kids & Family.
“I grew up above the family restaurant, and as the son of a chef, cooking is at the center of my life and is part of my founding values. Chefclub Adventures is the meeting of kawaï and cartoon, a universe that will make children curious about the world around them, and give them an appetite for sharing, friendship and good food. Chefclub Adventures is not a cooking show but real food therapy!”, adds Arthur Colignon, Producer and Founder of Somewhere Animation.
“It is a source of great satisfaction to see Chefclub Friends grow into a cartoon for children around the world. Since the beginning of the adventure, we are deeply convinced of the richness and uniqueness of the universe we develop for the youngest viewers. Today, we are very proud to have embarked on this project with producers as passionate and talented as Somewhere Animation”, explains Thomas Lang, co-founder and CEO of Chefclub.
“Developing Chefclub Adventures is proving to be an absolute blast! I’m loving the characters who are all distinctive and work fantastically together. They all make me laugh and are proving to be a joy to bring to life. And the world of food is not only a universal theme and part of kids’ lives, it is an excitingly wide, varied and rich playground to set our adventures within. Plus the chefmobile is just straight out cool! No sure what else I could ask for as a writer on a show!”, concludes Ross Hastings, Headwriter of the show.