MGm Announces ‘Game-Changing’ Clip Locator
MGM has announced the launch of the MGM Clip Locator, an innovative, AI-driven solution that will enable marketers and filmmakers to quickly surface and source clips, reducing hours of research to just a few minutes. MGM is the first Hollywood studio to offer this type of platform, and paired with its vast library of content, the MGM Clip Locator is an absolute treasure trove for those researching clips for their creative endeavors.
Robert Marick, Executive Vice President Global Consumer Products and Experiences said, “MGM’s library is iconic, with a huge demand from marketers, documentarians, filmmakers, and others who are interested in using clips of the studio’s content. With the launch of the MGM Clip locator, we are not only making the process easier for our customers, but we are also providing an innovative solution that sets a new bar for how Hollywood studios can make the process more efficient.”
The MGM Clip Locator is an easy way for registered users including brands and production companies to research clips from one of Hollywood’s beloved film catalogs. The new AI-infused platform will help creatives search specific lines of dialogue, and very soon it will be searchable by objects or actions depicted in a scene. For example, if a user is looking for a series of clips that say “Hello,” or feature a truck, they can simply type what they are searching for into the search bar. In seconds, the platform will generate options that can be sorted by relevancy and then be re-filtered by preferred actor(s), title(s), or other criteria. Once the preferred clips are selected, they can be added to a shopping basket and requested for licensing use.
MGM partnered with Web3 pioneer Eluvio (https://live.eluv.io) to develop its ML and content delivery capabilities for the MGM Clip Locator, expanding upon previously announced usage of the Eluvio Content Blockchain.
The MGM Clip Locator can be accessed via MGM’s Licensed Media and Advertising website here, which currently helps productions, advertisers, and other business-to-business audiences research and request stills and clips from MGM’s vast library. With more than 4,000 titles including blockbuster franchises such as Rocky and The Addams Family, classics like Silence of the Lambs and Thelma and Louise, as well as newer titles like House of Gucci, there are an infinite number of memorable movie quotes and unforgettable scenes that can be licensed by brands to maximize engagement with the products they are promoting, as well as for filmmakers looking for just the right clip to license for use in their documentaries, features and television series.
MGM content has been licensed by such brands as Ladbrokes for its “Rocky” campaign and by Direct Line for its “We’re On It” campaign featuring Robocop.