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The winners of The 2023 B&LLAs awards were announced yesterday at an awards lunch, held at the Royal Lancaster London.

Hosted by Matt Forde, the brand licensing community’s annual get-together, was attended by around 450 retailers, licensees and brand owners. 

Before the awards, The Style Sisters told their story of how, in a few short years, they have turned organising into an art form and become household names, with a growing licensing programme.

The grand finale of the awards ceremony was the Brand Ambassador Award, which was presented to Maxine Lister, head of licensing at the Natural History Museum, for her continued contribution to this the sector.

The winners of the B&LLAs 2023 are:

The B&LLAs Rising Star Award (sponsored by BLE’s Retail Mentoring Programme)
Amy Austin, brand licensing junior buyer, DFS


Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by Lisle Licensing)
TfL Handbag and Wallet Collection from Kurt Geiger

Best Brand Licensed Food or Beverage Product or Range (sponsored by MDR Brand Management)
The National Gallery Canned Wine Collection from Canned Wine Co.

Best Brand Licensed Health & Beauty Product or Range (sponsored by Country Living/House Beautiful)
Coca-Cola Creations Make-up Collection from Revolution

Best Brand Licensed Adult Apparel Product or Range (sponsored by ASPIRE by WildBrain CPLG)
Alice Temperley A Life in Print Collection from Anthropologie

Best Brand Licensed Gifting Product or Range (sponsored by The National Gallery)
Natural History Museum Collection from Blueprint Collections

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range (sponsored by Natural History Museum)
Nadiya x Prestige Cookware and Bakeware from Meyer Group

Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing)
Animal Planet Collection for George@Asda from Poetic Brands

Best Brand Licensed Electrical &/or DIY Products or Range (sponsored by Golden Goose)
Dolce & Gabbana Kitchen Appliances from Smeg

Best Brand Licensed Home Decor Product or Range (sponsored by Pink Key Licensing)
Country Living Paint Collection at Homebase from Homebase

Inspired Innovation Brand Licensed Product or Range Award (sponsored by CAA Brand Management)
Jelly Belly x Myprotein Protein Powders from The Hut Group Nutrition

The Sustainability Brand Licensed Product or Range Award (sponsored by Products of Change)
Natural History Museum x Dunelm Collection from Dunelm


Best Fashion Retailer of Licensed Brands (sponsored by Beanstalk)

Best Department Store or Mixed Retailer of Licensed Brands (sponsored by Metrostar)
John Lewis & Partners

Best Supermarket of Licensed Brands (sponsored by TSBA)

Best Specialist Retailer of Licensed Brands (sponsored by Brandgenuity)


Best Licensed Heritage or Institution Brand (sponsored by Brand Licensing Europe)
Natural History Museum

Best Licensed Lifestyle Brand (sponsored by Dependable Solutions)

Best Licensed Design-led Lifestyle Brand (sponsored by Poetic Brands)

Best Licensed Food or Beverage Brand (sponsored by Licensing International)

Best Licensed Fashion or Talent Brand (sponsored by H&A)
Sara Miller London

Brand Licensing Ambassador of the Year 2023 (sponsored by 5)
Maxine Lister, head of licensing, Natural History Museum

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