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MFA and Bob Ross Sign Licensing Agreement

MFA and Bob Ross Sign Licensing Agreement

Mark Feldstein & Associates, inc. (MFA), a product development company and importer of innovative home décor, seasonal décor, and giftware, has signed a licensing agreement with Bob Ross, the late host of “The Joy of Painting” television series. The agreement was brokered by Firefly Brand Management. 

MFA will be producing a series of whimsical plastic Bob Ross Wall and Desk Clocks with sounds, and Glass Clocks without sounds. All clock dials will feature colorful Bob Ross inspired designs while the sound clocks will play his actual recorded signature expressions like “We don’t make mistakes – we just have happy accidents.” 

“Bob Ross brought the joy of painting to people around the world with a kind and calm demeanor that continues to make him a cultural icon celebrated by generations of fans”, said Mark Feldstein, President, MFA. “We are very excited to develop a group of clocks that showcase the positivity and can-do spirit that Ross communicates to his viewers.” 

“We are always excited to see new products come to fruition and roll-out for the popular Bob Ross brand,” noted Cynthia Modders, CEO of Firefly Brand Management. “Bob Ross fans are going to absolutely love MFA’s high-quality designs and certainly are going to be thrilled to ‘hear’ those iconic Bob Ross quotes again that remind us of how much fun his painting and life can be.” 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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