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Rosa Mexicano to work with Beanstalk

Rosa Mexicano to work with Beanstalk

Rosa Mexicano, the destination for elevated Mexican cuisine, has selected global brand licensing agency, Beanstalk, to extend its brand into food and beverage categories that bring the vibrant restaurant experience into people’s homes, including frozen meals, spice/rub blends, margarita mixes, dips, salsas, soups, and refrigerated meats.

Rosa Mexicano is celebrating nearly 40 years of serving a fresh take on authentic Mexican cuisine with warm Latin hospitality. Since 1984, Rosa Mexicano offers an “elevated fiesta” deeply rooted in true Mexican flavors, serving both beloved classics and innovative dishes. With every dish, Rosa Mexicano pays tribute to Mexican heritage and the culinary techniques, global explorations, and inspirations of its founding chef, Josefina Howard. Many of her recipes and techniques are used by the restaurant’ chefs today, such as the signature tableside guacamole preparation and award-winning margaritas.

The Rosa Mexicano licensing program will offer consumers sophisticated and accessible ways to honor Josefina’s mission to share and enjoy authentic Mexican cuisine. Beanstalk will leverage Rosa Mexicano’s deep Mexican roots and the techniques of Mexico’s richly varied culinary regions to deliver inventive flavors to consumers’ homes in the U.S. and Canada. 

Jim Dunn, CEO of Rosa Mexicano, said, “We have been transporting diners on a culinary journey through our unique, elevated, and sophisticated Mexican dining experience for almost 40 years. Chef Josefina Howard’s unique spirit, class, and great taste are widely credited with introducing Mexican fine dining in the United States. Through licensing, we will offer consumers new ways to bring Rosa Mexicano’s rich culinary heritage, as well as the fun of our dining experience to the home.”  

Allison Ames, President and CEO of Beanstalk, said, “Beanstalk is thrilled to be partnering with beloved restaurant brand, Rosa Mexicano. Anyone who’s ever dined at Rosa Mexicano has enjoyed its delicious cuisine and cocktails. It was an early pioneer of today’s food culture and delivers on authenticity, taste, and outstanding cuisine. We look forward to extending Rosa Mexicano’s brand love to food and beverage products that consumers can enjoy at home.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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