Macmillan Children’s Books Partners with AMEET Publishing in new LEGO books deal
Macmillan Children’s Books is pleased to announce an exciting new publishing partnership with AMEET Publishing and global toy mega brand the LEGO Group which will see it publish a series of LEGO® illustrated novelty board books for a pre-school audience.
The deal, which is for World Rights in all languages, was done by Nicole Pearson, Publishing Director, Brands and Media, at Macmillan Children’s Books with Dan Shepherd, International Sales and Marketing Director, at Ameet.
Based on the popular LEGO® City brand, the books will tap into perennial pre-school topics such as Fire Station and Building Site and will feature specially commissioned artwork. The publishing will launch in August 2021 with two titles in Macmillan Children’s Books’ popular Busy Book format, followed by a seasonal Christmas title. Macmillan’s best-selling Busy Book format sells all around the world and its popular push, pull and slide mechanisms allow young children to interact with the book in a fun and rewarding way. The books will promote the LEGO themes and values, encouraging imagination and creativity amongst children.