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Xilam Animation Ups Chloé Menier to Brand Manager

Xilam Animation Ups Chloé Menier to Brand Manager

Academy Award®-nominated French animation studio Xilam Animation has promoted Chloé Menier to the newly created position of Brand Manager, effective immediately. Menier is based in Xilam’s Paris headquarters and reports into Safaa Benazzouz, EVP Distribution at Xilam Animation.

Menier will now handle brand development across Xilam’s catalogue of brands  – including Oggy Oggy, Zig & Sharko, Lupin’s Tales, Oggy & the Cockroaches  – on a 360-degree scale. As part of her role, she will collaborate closely with the company’s sales, marketing and digital teams. She will also continue to work with Xilam’s licensees on the artwork and product approvals, to ensure awareness and consistency across the company’s brands.   

Menier first joined Xilam in September 2023 as Artwork Approval Manager. Prior to Xilam, her previous positions included Product Designer at CTI and freelancing as a Social Media Manager.

Xilam’s Licensing Director, Capucine Humblot, departed the company last week to pursue a new project.

Safaa Benazzouz said: “We are very happy to promote Chloé to this new position of Brand Manager. Since joining us, Chloé has been a fantastic asset to our team and she brings a broad and strong skillset – which is already proving to be of great value across our portfolio. We wish Capucine all the best with her next chapter and thank her for these amazing five years with us.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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