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LMG Secures Harvard Deals Across China, Hong Kong and Kore

LMG Secures Harvard Deals Across China, Hong Kong and Kore

Licensing Matters Global, the full-service international licensing agency, has secured a new partnership across mainland China, Hong Kong and Korea for their client the University of Harvard, a member of the Ivy League.   The agreement with young adult, kids and families fashion brand, GU, will deliver a Harvard apparel range across the territory.   

The Fall ’22 and Winter ‘23 collection, which launched in December, comprises 15+ SKUs and includes a sweat hoodie, sweat dress, padded varsity jacket, sweatpants, sweatshirts, hoodies and pullovers with RRPs ranging from $13.50 USD to $47.50 USD.  The range is on-sale both online and offline in GU’s shops across the region. GU are supporting the launch with marketing campaigns across Instagram, and their website and e-commerce App.  An additional Spring-Summer ’23 collection will launch in earlyQ1 2023.

Brokered by Licensing Matters’ Asia team, the new agreement with GU is a second partnership with Fast Retailing Co., the sister brand of Uniqlo who first launched a range of apparel lines in Summer 22.    

Andrew Kwan, EVP at Licensing Matters comments: “As we anticipated, The Ivy League has resonated strongly with the fashion-focused Asian audience who embrace institutions that symbolise long-standing American culture.  GU is a perfect partner with its tailored and on-trend collections which align with licensed brands, such as Harvard.  We are thrilled to have secured a new, second agreement, with Fast Retailing Co. and, based on the current success of the AW range, look forward to the Harvard University summer collection this Spring.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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