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New Collection from Nautica

New Collection from Nautica

Madison Lifestyle NYC and global lifestyle brand, Nautica introduce a new eco-friendly reusable bottle collection, Nautica Hydration. Inspired by the brand’s ongoing efforts to reduce its environmental footprint. 

The Nautica Hydration collection is made from professional-grade stainless-steel, free of BPA, and is recyclable. Each bottle is double-walled and insulated to keep beverages cold for up to 24 hours or hot for up to 8 hours. 
“The Nautica Hydration line stays true to the brand essence of bringing the inspiration of the sea into everyday products that are modern and innovative,” notes Jody Martin, Vice President, Sales and Merchandising at Madison Lifestyle NYC. “The collection also aligns perfectly with the lifestyle and trends of today as consumers look for products that are versatile and environmentally responsible.” 

“The Nautica Hydration collection echoes the brands message of sustainability of leaving as little of an impact on the environment as possible,” said Naushaba Moeen, Executive Vice President, Brand, Lifestyle at Authentic Brands Group, owner of Nautica. “The simple yet innovative designs and features complement the Nautica brand experience whether in the home, in the gym or on the court.” 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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