Little Words Project and Crayola Continue Collaboration
Little Words Project, the Original Word Bracelet brand that inspires kindness and positivity, and creative icon Crayola, have partnered for the second time on a new line of bracelets inspired by Crayola’s Colors of Kindness product collection.
Each of the six styles from the collection is a nod to the unique colors that appear in Crayola Colors of Kindness boxes, reminding wearers to “rise above,” “breathe” and spread a little “sunshine.”
Adriana Carrig, Little Words Project Founder & CEO said, “Teaming up with Crayola, another mission-driven brand, is a natural fit to help us bring meaningful and exciting products and stories to life. Our first collaboration with Crayola last fall was such a success, we knew we had to do it again, and the Colors of Kindness collection couldn’t be a more perfect match for our brand’s mission.”
“We’re delighted to be continuing our partnership with Little Words Project, which not only allows us to extend the Crayola Colors of Kindness franchise, but also amplifies both brands’ messages of spreading love and kindness through creativity,” said April Heeren, GM of Outbound Licensing at Crayola. “These bracelets inspire children and adults alike to share kindness and positivity with others in all forms.”
The Crayola x Little Words Project bracelets are available through littlewordsproject.com, the brand’s storefronts and select retailers.
The partnership, with help from the national nonprofit AdoptAClassroom.org, also brought its colorful message of kindness, creativity, and positivity to a classroom in New York and one in Pennsylvania. The outreach campaign expands Little Words Project and Crayola’s shared mission to give back to the community.
Little Words Project donated $1,000 to both the P.S. 246 Poe Center in the Bronx, New York and the Easton Arts Academy in Easton, Pa. to purchase much-needed classroom supplies through AdoptAClassroom.org.
Additionally, Little Words Project commissioned a Crayola Colors of Kindness-inspired mural for the outdoor wall of the Bronx school and Crayola hosted students from the Easton school with a complimentary trip to the local Crayola Experience attraction, the brand’s family destination for interactive, creative play.