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JAKKS Pacific and Disguise Announce U.S. Rights to Paw Patrol Movie

JAKKS Pacific and Disguise Announce U.S. Rights to Paw Patrol Movie

JAKKS Pacific and Disguise, Inc., the Halloween costume division of JAKKS, havve announced new rights in the U.S. for the upcoming theatrical release, PAW Patrol: The Movie, commencing in 2021. The major motion picture animated feature film, is a Spin Master Entertainment production in association with Nickelodeon Movies, and will be distributed by Paramount Pictures. PAW Patrol: The Movie, based on the award-winning preschool series produced by Spin Master Entertainment and broadcast by Nickelodeon, is scheduled to be released into theatres on August 20.   

JAKKS will design, manufacture, market, and sell PAW Patrol: The Movie branded toy product lines including Foot to Floor Ride Ons, Ball Pits, Tents, Activity Tables, Music Activity Mats and Kids Furniture. For the first time ever, Disguise will design, market, manufacture and distribute costumes, costume accessories, adaptive costumes and trunk-or-treat kits for this iconic brand.

“Disguise is proud to be working with ViacomCBS Consumer Products for the very first time on costumes to support the massively popular PAW Patrol brand as it takes to the big screen for the first time.  We have received tremendous support from all retailers on the robust line of costumes and accessories that the Disguise team has created in anticipation of the new film, including our new adaptive PAW Patrol costumes.  I expect to see many kids dressed up as Chase, Marshall, Skye and the rest of the pups this Halloween!” said Tara Hefter, EVP and GM of Disguise, Inc.  

Owned by JAKKS Pacific, Inc, Disguise is a world leader in design and development of inventive and cutting edge Halloween costumes and accessories with distribution across the world. PAW Patrol: The Movie brings a fun and adventurous group of characters into the fold and expands Disguise’s strong line of licensed preschool costumes.

JAKKS products will hit shelves and online stores in time for the movie. Disguise’s Halloween costumes and accessories for PAW Patrol: The Movie will be available online, at major retailers and Halloween specialty stores Fall 2021. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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