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Lego and Sega Sign Deal

Lego and Sega Sign Deal

LEGO Ideas will be bringing SEGA’s legendary speedster, Sonic the Hedgehog, to brick form, thanks to a concept design submitted by 24 year-old, UK based, LEGO superfan Viv Grannell.  Viv, also a passionate Sonic fan, created her design as a submission to the LEGO Ideas platform, a LEGO initiative that takes new ideas that have been imagined and voted for by fans and turns them into reality.   

Viv’s design was inspired by SEGA’s critically acclaimed 2017 platformer experience Sonic Mania, and features iconic characters and environments from the game’s Green Hill Zone level.  Once the design was completed, it achieved the prerequisite 10,000 votes from LEGO fans worldwide – before being greenlit to go into production by the LEGO Group.  

Talking about the winning idea, Viv Grannell said; “I’ve been invested in the world of Sonic for almost my entire life, and it’s such a perfect fit for the LEGO system that I spent about a year rallying support for it to happen. Having 10,000 people back my design was overwhelming enough, even with friends and family behind me, but having it be selected for further development was the most exciting secret I have ever had to keep!” 

The Sonic Mania Green Hill Zone LEGO Ideas design will now go into the product development phase, in partnership with SEGA and once finalised will be available worldwide.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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