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Asembl Launches Menz Violet Crumble into personal care

Asembl Launches Menz Violet Crumble into personal care

Brand extension agency Asembl has launched Menz Violet Crumble into the personal care category for the first time with a shatteringly sweet as honey collaboration with Allkinds. 

Now in Allkinds stores across Australia and online ahead of Easter, the extensive and limited edition collection is packed full of choc honeycomb goodness and promises an entirely new take on the Violet Crumble experience. 

Bringing together the iconic honeycomb appeal of Violet Crumble with Allkinds personal care expertise the choc honeycomb bath and body flavoured range includes a Violet Crumble Whipped Shower Foam, Violet Crumble Jelly Wash, Violet Crumble Lip Saver, Violet Crumble Lip Glow and a Violet Crumble Happy Lips Set. 

Violet Crumble’s exciting launch into Allkinds will be supported extensively in-store and digitally with in-store point of sale including window and front table displays, a Violet Crumble choc honeycomb ball gift with purchase and a comprehensive social and influencer campaign. 

“We are beyond thrilled to collaborate with Allkinds on their Violet Crumble inspired Easter range of personal care products!  This fun new take on the Aussie icon is a choccy lover’s dream!  Allkinds have nailed the shattering deliciousness of the Violet Crumble experience.  We are excited to get the Violet Crumble brand into new products and channels, introducing a new audience to one of Australia’s oldest and most loved treats,” said Menz Confectionery National Marketing and Licensing Manager, Polly Love. 

“What’s better than getting chocolate for Easter – we know!  We are pleased to be launching Violet Crumble into the personal care category for the first time with Allkinds – featuring a range of all of Allkinds favourite products including whipped shower foam, jelly wash and a lip saver… it is so good the bees are jealous!”, said Asembl Managing Director, Justin Watson. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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