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Launching at Spielwarenmesse 2020 as a First-Time Exhibitor

Launching at Spielwarenmesse 2020 as a First-Time Exhibitor

Trade fairs are widely recognised as a valuable sales and marketing tool. For the international toy industry, the Spielwarenmesse in Nuremberg is the most important event of the year. When 70,000 buyers and retailers go in search of new ideas from 29 January to 2 February 2020, the Spielwarenmesse is definitely the place to be for first-time exhibitors, too. The New Exhibitor Center (NEC) in Hall 3A enables newcomers to turn their debut at the Spielwarenmesse into a resounding success. These exhibitors not only enjoy special terms and conditions, but they also benefit from organisational support from start to finish.
The New Exhibitor Center is an extremely popular feature at the Spielwarenmesse. The pavilion is located in a busy area in Hall 3A, attracting large numbers of visitors looking for innovations and new ideas. The first-time exhibitors at the NEC receive a Ready-to-go Package at particularly attractive rates. The package includes a 6m² furnished stand with free WiFi. The participants also benefit from additional advertising measures, e.g. their company entry in the print and online exhibition catalogues is highlighted with the “New” icon. Ernst Kick, CEO of Spielwarenmesse eG, explains: “Appearing at the New Exhibitor Center is an attractive and affordable opportunity for these companies to show their products to a wide international audience, whilst keeping costs low.” The pavilion has space for up to 60 stands.
A unique presentation format has been created for start-ups or newcomers who specialise in electronic toys and are keen to test the waters at the Spielwarenmesse. The Tech2Play activity area features small presentation zones that companies can book to showcase their products. The participants benefit from the Tech2Play activity areas which attract trade buyers specifically interested in the product group Electronic Toys and the innovations on show there. More information is available at

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