Match Attax Expands with UEFA Champions League and UEFA Europa League
Topps has announced the introduction of two new leagues to its best-selling sport trading card game series. Fans can now collect not only the best players from the UK clubs, but the best players from across Europe as the new format Match Attax hits shelves featuring players such as Ronaldo, Messi and Mbappe. The new season launch saw the biggest ever marketing campaign from the company, with the new format garnering huge levels of support across retail.
As the appetite for the Match Attax cards shows no signs of slowing, Bulldog Licensing is ramping up the consumer products programme with the announcement of two new licensing deals. Fashion UK is on board to create daywear for the number one children’s football brand in the UK, while Misirli will be offering socks for the avid collectors.