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Simon’s Cat Launches in Lidl

Simon’s Cat Launches in Lidl

Endemol Shine Group announces that hit-animated brand Simon’s Cat has partnered with European retailer Lidl for a branded pet product range.

Simon’s Cat is a worldwide phenomenon, seen in over 100 countries, with 7 million fans on Facebook, 2 million followers on Instagram, and more than 1 billion views on YouTube.

The partnership sees Simon’s Cat branded products launch in Lidl stores this summer in the US and across 16 territories in Europe. Products include a scratcher and bed for cats, each in 3 different colours. The partnership also features a bespoke piece of animation created by the Simon’s Cat team exclusively for Lidl, with the charming and mischievous cat playing and interacting with the product.

 The deal was negotiated by Simon’s Cat’s German licensing agent Lizenzweft.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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