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Kennedy Publishing partners with the NSPCC for Buddy Promotion

Kennedy Publishing partners with the NSPCC for Buddy Promotion

Edutainment Licensing announce a partnership with Kennedy for the NSPCC’s Buddy.

Kennedy Publishing is a leading publisher in the children’s magazine sector, with a portfolio of over 50 children’s magazine titles, licenses for over 30 properties, and a global readership of over 15 million.

The campaign will start on 26th May in Busy Time and will continue in Get Busy on 24th June.

The NSPCC’s Buddy is a bright green ‘speech bubble’ mascot used to communicate the NSPCC’s ‘Speak Out. Stay Safe’ (SOSS) campaign, which has so far reached 90% of primary schools nationwide.

The age appropriate assemblies and workshops are delivered to children across the UK to encourage them to speak out if something is worrying them.

And in February the NSPCC held an online assembly with the help of TV stars Ant and Dec, as volunteers were unable to deliver assemblies in person due to school closures. It has since been watched more than 600,000 times.

The Buddy page will feature the key message from the campaign alongside an activity for the child to enjoy and engage with.

“We are excited to be working with the dynamic team at Kennedy for Buddy – we know that they passionate about creating high-quality, engaging content that helps support their young readers’ development and are grateful for their support,” said Denise Deane of Edutainment Licensing.

“We are proud to support the NSPCC in our pre-school magazines which offer unique, play-based learning opportunities. Buddy will join a wealth of popular character activities that encourage children’s imagination and creativity,” addded Sophie Rowlands, Licensing Director. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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