Jakks Pacific Announces Multi-Year Contract Extension with Black+Decker
JAKKS Pacific, Inc. has announced a multi-year, North America contract extension with BLACK+DECKER commencing in 2021.
Under this agreement, JAKKS will continue to design, manufacture, market, and sell BLACK+DECKER toy work benches, tool sets, tools, housewares, and kitchen products in the U.S., Canada and Mexico. JAKKS’ current BLACK+DECKER branded toy product lines include best-sellers like the Tool Belt Set, Electric Power Drill, Power Tool Workshop, and BLACK+DECKER Home items such as a Coffee Maker, Toaster, Mixer and Oven.
JAKKS has been a toy partner for BLACK+DECKER for more than 16 years. Throughout this time, its successful line of home roleplay toys has grown and expanded to include even more classic home tools and appliances. Over the last year, these toys have been more important than ever in the environment of working from home and virtual classrooms.
“During quarantine we’ve seen an even greater focus on and success of basic roleplay toys. Our BLACK+DECKER line has been no exception. Children want to emulate what they see their parents do at home. With families doing home improvements using the real BLACK+DECKER tools, kids are even more eager to imagine their own improvement projects with the toy BLACK+DECKER tools,” said Craig Drobis, SVP of Marketing at JAKKS Pacific, Inc.
“Our toys bring the everyday lifestyle of BLACK+DECKER tools and home products to children who love to emulate their parents and learn through play,” said Tabata Gomez, Chief Marketing Officer for Global Tools and Storage, Stanley Black & Decker. “We are excited to extend our long and successful partnership with JAKKS Pacific in support of our flagship BLACK+DECKER brand.”