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International expansion plans drive brand refresh at Good Toy Guide Ltd

International expansion plans drive brand refresh at Good Toy Guide Ltd

The UK’s experts in play are delighted to announce that due to rapid expansion and international growth we are re-defining our communication strategies for the brands and sub-brands within our portfolio.  

Known for supporting businesses operating in the children’s space with both expert research and consultancy and brand support activities to help communicate the benefits of those products to consumers, our two principle brands, FUNdamentally Children and Dr Gummer’s Good Play Guide, now have a new look and cleaner definition.

FUNdamentally Children offers research, consultancy and insight for organisations in the children’s space as well as accreditation frameworks for industry bodies and an Incubator programme for startups in the children’s industries.  With FUNdamentally Children you can be guaranteed effective, efficient research and consultancy services from child development experts you can trust.  

Dr Gummers Good Play Guide is an engaging, informative platform for parents with a growing number of guides raising awareness and consumer loyalty for brands using our expertise in child development, play and parenting.  Guides within the Good Play Guide family include, Good Toy Guide. Good App Guide, Good Learning Guide, Good Baby Guide and the STEAM Association. 

With a growing international media profile and a reputation for agile, cost-effective insight and expertise, the team are looking forward to an exciting 2022.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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