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Buzzfeed Signs First-Ever Cannabis Deal with NUG

Buzzfeed Signs First-Ever Cannabis Deal with NUG

BuzzFeed has announced its first-ever cannabis product is launching through a licensing partnership with NUG. BuzzFeed is the first publisher to enter the cannabis market directly, and together with NUG we will launch 3 different NUG x Goodful co-branded flower prepacks which will be available at select NUG retailers in California this summer. 

BuzzFeed’s licensing business is a modern take on a historically traditional business, which extends our hit viral content into real life products for our audience, giving them new ways to engage with our iconic brands. From the award-winning Tasty kitchenware line at Walmart to BuzzFeed & Bellessa branded sex toys, we are pioneering the way for media companies to license their brand while also driving innovation in consumer products. 

NUG, Inc. is a premier, state-licensed, and vertically integrated California cannabis company and brand. Founded in 2014, NUG controls all aspects of the cannabis product life cycle – cultivation, extraction (THC & CBD), manufacturing, distribution and retail. The seed-to-sale approach allows NUG to create a wide variety of quality products and manage the environment in which they are sold, bringing more value to the cannabis customer. 

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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