Buzzfeed Signs First-Ever Cannabis Deal with NUG
BuzzFeed has announced its first-ever cannabis product is launching through a licensing partnership with NUG. BuzzFeed is the first publisher to enter the cannabis market directly, and together with NUG we will launch 3 different NUG x Goodful co-branded flower prepacks which will be available at select NUG retailers in California this summer.
BuzzFeed’s licensing business is a modern take on a historically traditional business, which extends our hit viral content into real life products for our audience, giving them new ways to engage with our iconic brands. From the award-winning Tasty kitchenware line at Walmart to BuzzFeed & Bellessa branded sex toys, we are pioneering the way for media companies to license their brand while also driving innovation in consumer products.
NUG, Inc. is a premier, state-licensed, and vertically integrated California cannabis company and brand. Founded in 2014, NUG controls all aspects of the cannabis product life cycle – cultivation, extraction (THC & CBD), manufacturing, distribution and retail. The seed-to-sale approach allows NUG to create a wide variety of quality products and manage the environment in which they are sold, bringing more value to the cannabis customer.