Iced Coffee with Favourite Flavours
Trilliant, parent company of Victor Allen’s®, a top selling coffee brand nationally, celebrates the launch of its newest flavor innovation, Victor Allen’s® SNICKERS™ and TWIX™ Ready-to-Drink Iced Coffees. Victor Allen’s® SNICKERS™ and TWIX™ Iced Coffees are made with real cream & sugar to deliver the perfect mix of the classic SNICKERS® and TWIX® flavors fans love with a subtle undertone of coffee that will transport you to a happy place with each & every sip, while providing a little boost of energy along the way. The deal was brokered by Mars’ licensing agency, Brand Central.
Victor Allen’s® candy flavored iced coffees will bring first of its kind disruptive innovation to a category trending with unique flavor experiences that allow consumers to treat themselves. Victor Allen’s SNICKERS™ & TWIX™ Iced Coffees will provide consumers with a moment of bliss to treat themselves responsibly with the 13.7oz bottles only having a total 220 calories which is lower than most other big brands in market.
“At Victor Allen’s, we understand the trends of where coffee is headed with consumers wanting new & exciting flavors to treat themselves daily in a convenient RTD format,” said Zac McAuley, Trilliant Senior Brand Manager. “We’re excited to tap into these trends in partnership with such historic Mars Wrigley brands like SNICKERS® & TWIX®. We look forward to bringing innovations to market that push the traditional limits of coffee for years to come. Stay tuned.”
With a simple twist of a cap, consumers will be able to transport their taste buds to a place never before possible within the ready-to-drink coffee category. For the first time ever, the deliciousness of coffee paired up with the classic flavors of SNICKERS® and TWIX®, will allow coffee and candy lovers alike to treat themselves to a whole new kind of sensorial ready-to-drink coffee experience.
“Mars is delighted to team up with Victor Allen’s to provide consumers with a whole new way to enjoy the beloved flavors of SNICKERS® and TWIX®, in an entirely new format,” said Martin Terwilliger, Senior Marketing Director, Mars Wrigley. “Mars is excited to deliver moments of everyday happiness to fans through product extensions like Victor Allen’s® SNICKERS™ & TWIX™ Iced Coffees, providing more options for consumers from their favorite brands.”
Victor Allen’s® SNICKERS™ and TWIX™ Iced Coffee Ready-to-Drinks are available now nationally including Walmart in 13.7oz bottles. More sizes to be announced soon.