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MGA and Outright Reveal First Video Game in Franchise

MGA and Outright Reveal First Video Game in Franchise

Outright Games and MGA Entertainment (MGA) reveal their upcoming game, Rainbow High™: Runway Rush. In the first console game based on the No. 1 fashion doll Rainbow High™, fans step into the colorful, immersive school environment that some have come to know, and have fun with fan favorite characters. The game will be available this fall on Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, Nintendo Switch and PC. 

Rainbow High™: Runway Rush is a puzzle adventure game. Fans will put together their first creative assignment with the theme ‘Everything is Art.’ Fans can play as one of the six original Rainbow High characters – Ruby, Poppy, Sunny, Jade, Skyler, or Violet – and utilize their different creative skills as they play – including Sunny’s illustrations and Skyler’s Fashion design – to complete puzzles and help their classmates. Working together they must show their artistic flair to create a standout idea. The team with the best idea will be awarded a chance to plan a major project for the Creative Spring Challenge. 

Rainbow High™: Runway Rush features many beloved locations from the series and gives players the opportunity to both play as and meet their favorite Rainbow High characters. Fans can play as Sunny and find everything she needs for the day in her bedroom, as Ruby to prepare croissants in the Rainbow Union, or as Skyler to design and make an outfit. In addition to the main story mode, players will be able to take on a series of quests, play mini games and find collectibles to level up their characters with unlockable outfits.

Beth Goss, CEO of Outright Games, said: “We have had the pleasure of previously adapting two of MGA’s fantastic IPs; L.O.L Surprise! and Bratz, into video games, and we are delighted to be the development and publishing partner for the first Rainbow High video game. Rainbow High is a fast-growing franchise and its core tenets of community and fashion translate incredibly well to dynamic game play in our new title, which we believe complements the overall development of MGA’s brand.”

Isaac Larian, Founder and CEO of MGA Entertainment said: “With the first ever console game for Rainbow High, the No. 1 fashion doll franchise, fans will enjoy the experience of playing as their favorite Rainbow High characters, exploring the school, and getting to know these popular characters in an entirely new and interactive way. Since we launched the brand nearly three years ago, we have continued to offer fans many ways to connect with the brand, whether through the fashion doll line, the YouTube and Netflix series, or this new game.”

Carla Bolaños Blanco from Xaloc Studios said: “The puzzle genre was a natural fit for Rainbow High: Runway Rush, as the franchise is centered so much on creativity, and this genre enables players to take on creative tasks and problem solve in a way that is unique to them. Working with Outright Games, we ensured gameplay was appropriate for logic and reading skills of different ages. To help younger players navigate and learn the game, we’ve incorporated a “Hint Scan” feature that helps identify at one sight every interactive element of the puzzles making navigation easier for younger players.”

Rainbow High™ is an inclusive line of fashion dolls and accessories that includes characters representing all the colors of the rainbow. The first line of dolls was released in 2020 by MGA and was hugely successful on its launch, including being named No. 1 New Toy at the 2020 Toy of the Year Awards in the U.S. The animated series aired the same year on YouTube and became available on Netflix in March 2021, accumulating more than one billion minutes watched on all platforms. Fan favorite fashion dolls are making their colorful dreams come true at Rainbow High and Shadow High — and the possibilities are endless when they all work together #:etYourTrueColorsShine! 

Rainbow HighTM: Runway Rush will be released this Fall on Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, Nintendo Switch and PC.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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