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Hey Duggee Top UK Official Top 50 bestseller list on World Book Day.

Hey Duggee Top UK Official Top 50 bestseller list on World Book Day.

Hey Duggee: The World Book Day Badge has topped the UK Official Top 50 bestseller list on World Book Day, the BBC has announced.

The exclusive book published by Ladybird (Penguin Random House Children’s) is valued at £1/€1.50, but children and young people are able to exchange their World Book Day tokens to get it for free.

In this special new tale it’s World Book Day, but the Squirrels can’t decide which story Duggee should read! Should it be about a clown? An astronaut? A detective? Perhaps they should make up their own story…

Leanne Gill, Publisher, Ladybird Licensing, says: “With the ever-growing success of the Hey Duggee publishing, we had no doubt that this special World Book Day story would resonate with little Squirrels everywhere, but we’re still blown away by making it to the top of the charts as children everywhere celebrate the joy of books!”

Jan Paterson, Director of Book and Audio Publishing at BBC Studios, says: “This is marvellous news! We’re delighted that so many people are keen to swap their tokens for this special Hey Duggee book and that we are able to share the love of reading with children on World Book Day.”

A full range of Hey Duggee books are available from Ladybird, including The Potty Badge board book, Treasure Hunt lift-the-flap book and the hilarious and best-selling Animals touch-and-feel book.

World Book Day is a charity sponsored by National Book Tokens and takes place on 3 March 2022.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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