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Hasbro Signs Five-year Fortnite Expansion Deal with Epic Games

Hasbro Signs Five-year Fortnite  Expansion Deal with Epic Games

During Hasbro’s Investor Event, the global play and entertainment company and Epic Games have announced a five-year extended contract, which expands their Fortnite product licensing deal beyond outdoor play products and tabletop games into item expressions such as collectible action figures, vehicles, and role-play gear. 

This announcement extends a successful two-year deal brokered by IMG between Hasbro and Epic Games wherein the company was granted license to integrate Fortnite into its NERF and MONOPOLY products. Now, with the growing partnership, Hasbro is excited to bring new products as well as in-game experiences to Fortnite fans of all ages, first with the recent in-game debut of G.I. JOE character, Snake Eyes. Coinciding with the in-game integration of this fan-favorite character, Hasbro released a Fortnite x G.I. Joe Collab Snake Eyes: Zero Point Edition figure available exclusively on Hasbro Pulse for fans aged 16 and older in the U.S. and Canada.

“Hasbro’s expertise in the realm of collectible figure and role-play segments has yielded incredibly positive results for our long roster of entertainment-based action brands,” said Adam Biehl, SVP & GM at Hasbro, Inc. “We’ve had tremendous success collaborating with Epic Games and the Fortnite brand over the past few years, and this expanded product licensing partnership allows us to deliver an amazing lineup of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience.”

New Hasbro-licensed Fortnite products are on track to launch in Fall 2021, but in the meantime, fans can head to HasbroPulse.com to check out Hasbro’s current line of Fortnite items including NERF blasters and MONOPOLY: Fortnite Edition.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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