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Hasbro Promotes Casey Collins

Hasbro Promotes Casey Collins

Hasbro has promoted Casey Collins to President, Global Licensed Consumer Products (LCP) and Partnerships/Alliances, effective immediately. In his elevated position, Collins will focus on managing Hasbro’s key, high-level strategic partnerships, such as with Frito-Lay, LEGO, McDonald’s, Mattel, MINISO, NBCUniversal, Netflix, Nestlé, Paramount Global, Reebok, The Walt Disney Company and WarnerMedia, while continuing to oversee the company’s global LCP business.

Hasbro is putting a special focus on being the partner of choice for the top licensors and retailers around the world to help drive the company’s mutual businesses across key categories and to ultimately deliver brand-new and innovative products and experiences for fans and families everywhere to enjoy. Through Collins’ expanded leadership role, Hasbro can successfully drive that vision forward for its vast portfolio of 1900+ iconic brands through strategic licensing and partnership opportunities.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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