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Hasbro Launches its Early Years Learning Programme

<strong>Hasbro Launches its Early Years Learning Programme</strong>

Hasbro, Inc. unveils the first publishing lineup from “Learn with Peppa” – a major new worldwide brand extension that builds on Peppa Pig’s natural alignment with learning and brings the power and fun of Peppa Pig to early years development.  With help from early years specialists, the “Learn with Peppa” programme’s learning framework includes seven categories that cover a broad mix of topics to help little ones understand the world around them: My Body, Creativity, Maths, English, Emotions, Our World and Community.

The first Ladybird publishing launch will be available for families in the United Kingdom and many territories around the world starting January 2023, with additional books releasing throughout the year, offering more than 80 preschool titles across printed books and eBooks, along with physical and digital audio books. Through Ladybird’s initial product launch, young learners can enjoy phonics books in five levels, followed by novelty, board and activity books covering a range of early learning concepts.

To support the brand extension, Hasbro has launched a dedicated “Learn with Peppa” website where consumers can find out more about the extension and help support children’s learning journeys. Following the publishing roll outs, a series of new and exciting interactive content is expected to drop on YouTube as well.

To further help preschoolers on their learning journey, Hasbro will launch an in-house developed learning app that will complement the series offered by Ladybird so children can enjoy them together and independently. For ages 3-5 and their grownups, the premium, subscription-based app will be focused on three main learning domains: Literacy, Maths and Science. The app aims to help preschoolers embrace learning through exploration, creativity, humour and play, with activities that adapt to a child’s experience and development. 

“The beloved Peppa Pig brand is perfectly positioned to help deliver learning experiences that kids love and parents trust,” said Michael Kelly, Vice President of Global Publishing at Hasbro. “Sparking from the in-home learning boom, ‘Learn with Peppa’ is a long-term, global brand extension that we expect to be an incremental growth driver. Although publishing forms the cornerstone of the program, Hasbro’s long-term ambition is to fully activate our Blueprint 2.0 strategy by creating exciting new branded products and experiences centered around the importance of learning – and with the special help from everyone’s favourite preschool character, Peppa Pig. We’re excited to see what the future has in store for ‘Learn with Peppa.’”

Peppa Pig is here to help parents deliver fun learning experiences for their little ones. From friendship, sharing, creative play, ABCs, weather, seasons, colours and more, early years learning is truly at the heart of Peppa Pig content and a core part of the brand’s DNA.

For families across North America and Europe, publishers Scholastic US, Penguin Random House Espana, Hachette Livre, Gyldendal, Otava, Tukan, Alvilda and Media Service Zawada will be the first to debut their “Learn with Peppa” publishing programmes throughout 2023. More detail will be announced in the coming months.

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About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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