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Hasbro and Cakeworthy Announce Furby Collection

Hasbro and Cakeworthy Announce Furby Collection

Cakeworthy and Hasbro announce the release of their classic Furby collection.

As a lifestyle brand in the fandom space, this collection fits Cakeworthy seamlessly with a blend of style and nostalgia. These items will be available January 19th both online and at Cakeworthy’s brick and mortar store location at CF Lime Ridge Mall in Hamilton, Ontario.

This 13-piece fashion line includes an array of accessories dawning the hard-to-forget Furby face, as well as several clothing items including a sweater, t-shirt dress, and a sherpa jacket!

Brandon Shedden, Cakeworthy Founder and CEO on the collection: “The Cakeworthy brand thrives off of nostalgia, so this collection truly couldn’t have been a better fit for us. I really wanted to take the icon that is ‘FURBY’ and turn it into a product on a level that we’ve never really hit before. When designing this collection, we essentially asked ourselves, ‘What would FURBY look like if it were a hat or a bag or a jacket’ – that was the vision.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com

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