H&A Announces Colourful Partnership with Crayola
H&A and Crayola have teamed up to create an exciting new collection of innovative and fun products that inspire children. Coloring outside the lines in the bath has never been more fun!
The collection, which includes Hand Gel, Bath Soap crayons, Bath Crystals, Body Puff, Bath Fizzer Blocks and Body Sponges, will launch as part of a Crayola Poundland Event. The product styling is gender neutral and the product creativity ties in with Crayola’s brand ethos. The H&A Crayola Rainbow Toothpaste has been nominated for the Innovation Award at this year’s Licensing Awards.
“At H&A, we pride ourselves on creating fun, innovative and affordable products. We are excited to be working with Crayola and look forward to continuingthis partnership to make kids’ bath time routines full of colour and imagination!” says Livy Coare, Licensing and Marketing Manager, H+A.
“At Crayola, we’re all about inspiring creativity & imagination through colour and innovative play experiences,” said Rob Spindley, Crayola Licensing Director, EMEA. “Our partnership with H&A and working with a retailer like Poundland supports our approach to making the Crayola brand available to everyone, while providing kids with stimulating activities so they can colourfully express themselves.”