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GB eye & The Pokémon Company International Team Up

GB eye & The Pokémon Company International Team Up

The long-term relationship between GB eye and Pokémon continues with new products set to hit the market across mugs, framed prints, posters, giftware and the soon-to-launch eco range. Capitalising on key consumer trends and interest, GB eye’s newly tailored product range will serve their expanding European retailer footprint. 

The hotly anticipated Pikachu Gift Box has seen huge pre-orders placed by numerous retailers, such is the consumer demand for the Electric-type Pokémon. Also attracting large retailer orders is the Eevee Gift Box. Both Gift Boxes come with their own exclusive pint glasses, exclusive full colour mug designs, 2 coasters and a unique collectable box which is sure to be snapped up swiftly by fans across the region. 

Ben Woodman, Commercial Manager at GB eye Ltd. said, “the demand we are seeing from retailers for our Q4 ranges is unprecedented considering the difficulties the industry has experienced this year and is a true testament to the quality of the product range that our design team have been able to produce to meet the insatiable consumer demand for Pokémon products. The outlook for 2021 is even more exciting with further activity planned for this hugely popular brand.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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