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Don’t go in the Water!

Don’t go in the Water!

Maui and Sons® makes a splash by collaborating with the iconic summer blockbuster, JAWS this summer. Two signature brands both born from water, come together and cast a line of JAWS-inspired apparel and swim with Maui and Sons’ signature neon pops of color.

The Don’t Go in The Water capsule is inspired by the 1975 summer thriller film from Universal Pictures and Amblin Entertainment, where a great white shark wreaks havoc on the town of Amityville, while one of the most recognizable theme songs of all time electrifies the screen. Dun-a-dun-a.. In this exclusive capsule, JAWS meets his match with Maui and Sons’ legendary Sharkman, the protector of the deep. The dynamic duo of JAWS vs. the iconic Sharkman make waves across an assortment of graphic tees, tanks, pool shorts and compression hybrid shorts.


Each piece within this collection pays homage to the vintage aesthetic of this classic film, with an exciting modern take on an 80s twist. The ‘Big Mouth’ graphic features the Jaws cover image, painted with neon waves. The ‘Double Vision’ graphic faces off JAWS x Sharkman with a checkerboard style print on the graphic tee and a graphic on each leg of the pool shorts. ‘In The Water’ displays the classic shot of JAWS amongst the boat wreckage, framed with a Maui and Sons original cookie logo emblem. ‘Eat ‘Um Up’ makes a splash with a cartoon style JAWS taking a bite of the Maui and Sons logo.

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at

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