Danone Introduces new Masha fruit pouches in Eastern Europe
Danone, one of the world’s largest multinational food-products corporations, has confirmed a new licensing deal with Animaccord to produce a branded line of fruit pouches that feature Masha and the Bear.
The product collection will be available across major retail chains in Czech Republic and Slovakia under theHami brand; in Romania, Hungary, and Ukraine under the market name of Milupa, and in Poland, where the brand operates under BoboVita name. Distribution to Poland has been recently arranged to the main retail chains of the country already, including Biedronka and Rossmann.
This is a brand new franchise introduced by Danone that is designed specifically in a bigger size of package for toddlers that allows little ones to learn how to eat by themselves.