Malaysian character in COVID-19 Public Announcement
Monsta’s popular animated superhero BoBoiBoy is teaming up with Malaysia’s world-renowned Director General of Health, Tan Sri Dr. Noor Hisham Abdullah in a new public service announcement video which is rapidly going viral across the country. The video, titled ‘CAPP: The Power to Fight COVID-19’ stars a specially-designed, 3D-animated version of Tan Sri Dr. Noor Hisham as he shares a very important message..
An initiative by Monsta and Malaysia’s Ministry of Health (MOH), the PSA video features Malaysian public health hero Tan Sri Dr. Noor Hisham together with BoBoiBoy and friends as they remind the viewers that they don’t need superpowers to defeat COVID-19 — anyone can be a superhero as long as they practice CAPP (Cegah, Amal, Patuh, Pantau). The CAPP guideline was introduced by the Ministry of Health, which represents the concepts of early prevention, practicing of new norms, compliance with SOPs, and monitoring of health status.
Tan Sri Dr. Noor Hisham is the leading figure in Malaysia’s fight against the pandemic, and is hailed by many as a Malaysian hero for his efforts at calming and informing the public during the COVID-19 crisis. After the video was uploaded, ‘CAPP: The Power to Fight COVID-19’ immediately went viral on social media with almost 700,000 views across various platforms, and 50,000 Retweets through BoBoiBoy’s, MOH’s, and other Twitter accounts as of date.
The video has garnered a tremendous amount of positive responses from reputable media outlets, popular blogs, influential icons, and netizens with many praising Monsta for their unique and creative approach in bringing together their popular animated superheroes with a real-life Malaysian hero to remind the country to work together as one, and break the chain of COVID-19 infection.
Animonsta Studios Sdn. Bhd is a character and intellectual property company in Malaysia which has been producing animated series, films, and consumer products for more than a decade. The company is well-known for its popular animated franchise BoBoiBoy, Papa Pipi, the travel show Fly With Yaya, and their upcoming animated series Mechamato. BoBoiBoy is a phenomenal success in the Asia region with more than 6 billion views on YouTube to date.