Cartamundi and Spanish Kings League
Cartamundi and the Kings League, signed an agreement for the production and distribution of electronic and printed trading cards along with the new Hro Kings League Fantasy Football app for the Spanish Kings League competition. This partnership further reinforces both organizations’ commitment to providing fans with innovative ways to interact with the league’s football stars.
With the start of the second season of the Kings League in Spain, the multinational organization Cartamundi and their digital partner, Kolex, will produce an innovative collection of trading cards in a hybrid format, composed of both physical and digital cards.
The distribution of the physical collectible cards in the Spanish market will be carried out exclusively by Naipes Heraclio Fournier within its national and international distribution channels. Fournier is a worldwide leader in the card sector and a subsidiary of the Cartamundi group in Spain.
In addition to the Hro trading cards, the Kings League Fantasy Football app will be available for Android and iOS. The app will allow fans to buy, sell, and exchange their digital trading cards with other fans. Tailor made by Kolex to the unique Kings League structure, the app will be available for use globally 24 hours a day and 7 days a week.
“We are thrilled to announce our partnership with Cartamundi for the launch of a new product. This collaboration will bring Kings League fans collectible cards featuring the competition, its teams, and the players who have become true stars. Collecting these cards is a testament to the passion that the Kings League ignites in its fans, “said Gerard Piqué, president of the Kings League.
“We’re excited to offer this new way of collecting cards to fans of the world’s most innovative football league, the Kings League,” said Diego Ruiz de Gauna, Marketing Manager at Fournier. “We know fans of all ages will be delighted with the Kings League app’s authentic, 360° experience.”
Stefaan Merckx, Group CEO of Cartamundi, said: “As a company, Cartamundi is committed to providing consumers with unprecedented experiences and innovative ways to connect and play. The Kings League app bridges the gap between physical and digital trading cards, uniting fans around the world. We’re delighted to partner with the Kings League on this as we share the same goal of being pioneers and serving communities around the world.”
The app will be available for the start of the 2024 Kings League season, which is expected to begin on January 7, 2024. On that same date, the Hro digital cards will also be available for purchase on the Kings League app. The physical card collection will arrive in stores throughout Spain in February 2024.